About Us

About Bella Jules

Nestled in the cultural heart of a burgeoning city, Bella Jules may be West Reading's best kept fashion secret. A true standout among exclusive boutiques in Southeastern Pennsylvania, Bella Jules brings a touch of urban sophistication to the area with fresh, well-tailored looks ranging from indispensable classics to the ultra-hip. A deft fusion of New York chic and L.A. glamour, featured collections include pieces by Alice & Trixie, Paige Premium Denim, James Jeans, BCBGeneration, Akiko, Mac & Jac, Splendid, Ella Moss, and French Connection.

Providing a much needed go-to spot for local fashionistas—from stylish young professionals to prom queens—boutique owner, Juli, has been outfitting the area's "it" girls since March 2005. A connoisseur of international fashion and cutting edge design, Juli introduces Reading's fashion-forward set to the best of boutique label, ready-to-wear styles. Carrying many labels that are hard to find in the area, Bella Jules dares to be different, offering lavish special occasion finds and trendsetting casual wear along with belts, handbags, jewelry and other fabulous accessories to complete each client's one-of-a-kind look.

Shop with Bella Jules online and know that your purchase comes directly from in-house stock and will be handled personally by Juli. Better yet, visit Bella Jules in person and imagine you're in SoHo! The boutique's clean aesthetic will keep your focus on the clothing and gives a metropolitan air to this intimate space with its sunlit entry and secluded backrooms. Always on hand to assist shoppers with sizing and selections, Juli generously lends her expertise and demonstrates her absolute commitment to customer satisfaction. From the moment you walk through the door, you'll know a luxurious shopping experience awaits you.

About Juli

Unabashedly fashion-obsessed, Juli—the "Jules" in Bella Jules—always had a bad case of the Carrie Bradshaw "too much is never enough" syndrome. As a trend-setting girl about town, Juli passionately dedicated herself to a closet overflowing with the chicest looks this side of Milan. With a strong desire to merge her natural fashion sense and head for business, Juli dreamed of one day opening the kind of boutique she herself longed to shop in. Grounding herself in the art of merchandising and the principles of design, Juli graduated college with honors and sharpened her eye for style in the retail business. After gaining invaluable experience as a department store buyer, Juli opened Bella Jules on a leap of faith, hoping to set a new fashion standard in the Reading area. From the runways to the red carpet, magazine spreads to streets of New York City—Juli searches high and low for the next gotta-have-it looks. Light years ahead of the local fashion curve, Juli is outfitting Reading's hottest and hippest with big city style and cutting edge threads.