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About Us


About Us
Located in the heart of West Reading, Bella Jules is the place to shop for all your fashion needs. A go-to spot for local fashionistas—from stylish professionals to prom queens—Bella Jules has been outfitting the area’s girls since March 2005. Bella Jules carries the best of boutique label, ready-to-wear styles including many labels that are hard to find in the area.

With a fusion of New York chic and LA glamour Bella Jules helps you arrive perfectly attired, no matter the dress code. For your 9 to 5 days pair a Mac & Jac structured jacket over a tailored Donna Morgan or Chetta B dress. Stroll around in designer denim from Joe’s Jeans or Paige Denim with a sweet top from Velvet or Splendid on those laid back weekends. For the big night out on the town make a statement in a fun cocktail dress from Suzi Chin or Nicole Miller. Slip into a fabulous bikini from Vix or a one piece bathing suit from L Space on those sunny days at the beach. Have a teenager in the house? Bella Jules has them covered too with casual wear from BB Dakota, It Jeans, and more. And don’t forget the perfect Prom dress from Jovani, Sherri Hill, La Femme & others. Bella Jules also offers shoes, belts, handbags, jewelry and other fabulous accessories to complete each special look. Bella Jules carries something for everyone, price and style.

Come shop Bella Jules, 7 time winner of Berks County Living Magazine’s Best Local Boutique.

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